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Apple’s “newest new” product since the inception of the iPad back in 2010, will again raise the bar in the mobile technology world. The technology has been held in deep secret, in a building where no outsiders may bring in pencil and paper, let alone any recording device such as a smart phone. For the past couple of years, Apple has been collecting data in this secret location, from people working out in the gym, fitness bikes, and so on, in a bid to understand fitness, and how to make the watch an essential device for helping people keep fit.